App Store Optimization: 8 Tips That Will Help You Increase a Number of Downloads

You’ve built a functional mobile app, but a low number of downloads suggests that not many people had a chance to find that out? Let’s run a quick test. Put yourself in the user’s shoes and type in the app store’s search bar a phrase that displays the apps from your category. If search results show the competition first, this means you should take care of app store optimization (ASO), so users could find your app easily.

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