Homla

mCommerce app for a store with home décor. It enables customers to quickly order furniture and accessories and explore the latest trends.

mCommerce app for a store with home décor. It enables customers to quickly order furniture and accessories and explore the latest trends.

ECOMMERCE

2022 - currently

Key takeaways

Problem

Smartphones are with us almost all the time. So, it’s no surprise that more and more people use them to do shopping. That includes also Homla customers who were eagerly making purchases on a mobile version of the store’s website.

Looking for perfect products, browsing the inspirations, or checking their points in a loyalty program wasn’t comfortable enough on small screens. The Homla team decided to change this.

Solution

The intuitive design of the Homla mobile app allows users to quickly search for products. It also makes it easier to place orders. Clear layout and well-thought information architecture enable them to comfortably browse the offer even on small smartphone screens.

Native iOS and Android apps also make it possible to send notifications. As a result, every person with the app can immediately find out about the promotions.

 

App development lifecycle

1

Workshop & kickoff

2

UX/UI design & usability tests

3

App development & QA tests

4

App launch

5

Maintenance

Our tasks

Apple iOS

IOS APP DEVELOPMENT

Android

ANDROID APP DEVELOPMENT

Desktop

INTEGRATION WITH HOMLA'S IT INFRASTRUCTURE

Icon: strategy

QA TESTS

Icon: Dialogue and questions

USABILITY TESTS

Icon: app prototype

UX DESIGN

Icon: design for smartphones

UI DESIGN

Desktop

PROJECT MANAGEMENT

About Homla

Homla has been offering home decor and furniture since 2015. It’s one of the fastest-growing chains with this type of products in the Polish market. It has over 60 stores in the biggest cities in Poland.

Since the beginning, its goal was to support customers in arranging interiors in which they can feel at ease. Homla helps them express their style by offering furniture and home decor for a good price.

The loyalty program plays an important role in this. Homla Smart Club allows users to collect points that allow them to cover even 50% of the value of a purchase. They also get rewards and birthday gifts.

Project goals

The goal was to build an app that would:

  • make browsing the offer and filtering the products easier
  • increase the customer interest in promotions
  • allow users to quickly get informed about the new products
  • facilitate the shopping process on mobile devices
  • encourage users to create accounts on Homla and collect points in its loyalty program

Our idea for an intuitive and functional app has been turned into reality by joint efforts. We have been ensured not only with technical support but also professional expertise and experience. During our cooperation, we created a beautiful app that offers a loyalty program and meets our users’ needs. Currently, we continue the cooperation, improve the existing functionalities, and create new ones.

Konrad Ruszkowicz Product Owner & ECommerce Specialist, Homla

Process

Workshop & kickoff

First, our team has gathered information about the project. We defined what business goals Homla wants to achieve with this app.

We placed great emphasis on user research. In order to best implement the project, we had to find out what the target audience cares about and what problems they face. This allowed us to set priorities and understand how the app should respond to customers’ needs.

UX/UI design & usability tests

Based on the collected information and competitor analysis, we have prepared a UX/UI project for the new app. We made sure it works intuitively. Our designer also took care of consistency with the store’s website. We wanted the design to be both functional and pleasing to the eye.

After creating the interactive prototype, we tested it with a group of potential users. Thanks to such usability tests, we were able to get to know their perspective. We learned what elements they like best and which ones are problematic. As a result, we were able to refine the app’s design and increase our chances that the product will meet customer expectations.

The final result was appreciated by DesignRush.com. They featured our project in their article, among The Best App Designs.

App development - selected solutions

  • Native technologies – their usage enables the app to work faster and gives access to a variety of functions. Among other things, they make it possible to check the location of the nearest pickup points and send notifications.
  • Data synchronization between a web and mobile app – if a user starts shopping on a laptop or computer, they can finish it on a smartphone. All he or she has to do is log into the app. The shopping cart data will automatically synchronize.
  • Various payment options – thanks to integration with several payment systems, users can finalize transactions at their convenience.
  • Mobile app analytics – Google Analytics tool gives, among other things, the ability to see which sections in the app are most popular, how often people use particular features, and when they usually decide to make a purchase.
Icon: Code for a mobile app

Maintenance

After the release of the first version of the app, the team focused on creating additional features. Our developers and testers also detect and fix bugs. A priority is to continuously improve the product and make adjustments, so the product could meet user needs even better.

Main features

Team

Łukasz

Łukasz

IOS DEVELOPER

Android developer Igor

Igor

ANDROID DEVELOPER

Kacper

IOS DEVELOPER

Rafał - Android developer's portrait

Rafał

ANDROID DEVELOPER

Karolina

QA SPECIALIST

Jan UI Designer

Janek

UX/UI DESIGNER

team member

Justyna

User RESEARCHER

Iwona

PROJECT MANAGER

Technologies and tools

Compose

SwiftUI

Firebase for Google Analytics: Icon

Firebase for Google Analytics

Jira: icon

Jira

Figma: icon

Figma

Gitlab: icon

Gitlab

Build your mCommerce app with us

Tell us about your idea for an app. We will recommend you the best product development plan and suggest what technologies should be used in the case of your store.

Contact us

Why choose us?

Logo Mobile Trends Awards

Mobile Trends Awards 2021

Winning app in
EVERYDAY LIFE category

Nagroda Legalnych Bukmacherów

Legal Bookmakers Award 2019

Best Mobile App

Mobile Trends Awards logo

Mobile Trends Awards 2020

Nomination in SPORTS & RECREATION category

22

client reviews

Clutch logo

Build your app with us

Just answer a few questions, so we could estimate your project

1 What would you like to build?

2 What technologies do you want to use?

3 Do you want to build a new product from scratch or develop an existing one?

4 How did you hear about us?

Thanks for a message!
We'll get back to you as soon as possible
Something went wrong... Please, try again

Protected by reCAPTCHA Privacy Policy and Terms of Service

You’re not ready for the estimation yet?
If you want us to help you choose the best technologies or features – let us know.
Send us a message to [email protected] or take part in our Product Design workshop.