Homla

Smartphones are with us almost all the time. So, it’s no surprise that more and more people use them to do shopping. That includes also Homla customers who were eagerly making purchases on a mobile version of the store’s website.

Looking for perfect products, browsing the inspirations, or checking their points in a loyalty program wasn’t comfortable enough on small screens. The Homla team decided to change this.

The intuitive design of the Homla mobile app allows users to quickly search for products. It also makes it easier to place orders. Clear layout and well-thought information architecture enable them to comfortably browse the offer even on small smartphone screens.

Native iOS and Android apps also make it possible to send notifications. As a result, every person with the app can immediately find out about the promotions.

First, our team has gathered information about the project. We defined what business goals Homla wants to achieve with this app.

We placed great emphasis on user research. In order to best implement the project, we had to find out what the target audience cares about and what problems they face. This allowed us to set priorities and understand how the app should respond to customers’ needs.

Based on the collected information and competitor analysis, we have prepared a UX/UI project for the new app. We made sure it works intuitively. Our designer also took care of consistency with the store’s website. We wanted the design to be both functional and pleasing to the eye.

After creating the interactive prototype, we tested it with a group of potential users. Thanks to such usability testing, we were able to get to know their perspective. We learned what elements they like best and which ones are problematic. As a result, we were able to refine the app’s design and increase our chances that the product will meet customer expectations.

The final result was appreciated by DesignRush.com. They featured our project in their article, among The Best App Designs.

• Native technologies – their usage enables the app to work faster and gives access to a variety of functions. Among other things, they make it possible to check the location of the nearest pickup points and send notifications.
• Data synchronization between a web and mobile app – if a user starts shopping on a laptop or computer, they can finish it on a smartphone. All he or she has to do is log into the app. The shopping cart data will automatically synchronize.
• Various payment options – thanks to integration with several payment systems, users can finalize transactions at their convenience.
• Mobile app analytics – Google Analytics tool gives, among other things, the ability to see which sections in the app are most popular, how often people use particular features, and when they usually decide to make a purchase.

After the release of the first version of the app, the team focused on creating additional features. Our developers and testers also detect and fix bugs. A priority is to continuously improve the product and make adjustments, so the product could meet user needs even better.