





Nomination for Mobile Trends Awards 2017 in M-COMMERCE category
Apr. 2017 - Ongoing
Goal
Creating mobile app that would shorten the distance between a user and the brand and also facilitate access to the store with solutions available only on mobile devices, such as PUSH notifications and constant presence on home screen.






What were we responsible for?
- developing both iOS and Android apps
- running manual tests
- active participation in design workshops
- project management
- UX and UI projects were prepared by our partners from mohi.to.






Challenges
App that handles millions of users is more exposed to bugs or errors. We realized that this app was going to be popular, so we had to make sure is has the highest quality possible.
The fact that any problem within the app could cause significant financial loss was also meaningful. Knowing what was at stake, we had to dig into every detail to provide a top notch solution.
Short path to purchase was another important factor we had to keep in mind. We wanted to make online in-app shopping as easy as possible (UX optimization).






Key features
- multiple e-commerce functionalities (e.g, advanced search, filters, categories overview, shopping cart, complex yet readable product card etc.)
- personalization – a wishlist with favorite products, account customization
- loyalty club (Answear Club)
- choice between the markets (Polish, Czech, Romanian)






Accomplishments
- 30% higher average cart value compared with the website
- marketing campaigns targeting mobile app users result in more conversions than from any other channel
- 6% lower return rate for mobile app orders compared with the website
- closer bond between a user and the brand thanks to the increased contact with e-commerce.






Technologies


About Answear
Online fashion retailer with more than 80 000 clothes, shoes and accessories from over 300 popular brands, including popular brands like Mango, Adidas, Nike, Levi’s and premium brands like Tommy Hilfiger, DNKY and Valentino.
Apart from that, Answear offers personal shopper services and teams up with fashion experts to provide even better experience to its clients.
This Polish store sells products in Poland, Ukraine, Slovakia, Romania, Bulgaria, Czech Republic and Hungary. Over 4 million clients from these 7 countries visit answear.com every day.*
https://onas.answear.com/



Testimonials
Why choose us?

Mobile Trends Awards 2017
Nomination in M-commerce category
17
clients reviews


Legal Bookmakers Award 2019
Best Mobile App
60+
projects in portfolio
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