Answear

Finding a perfect jacket or a comfortable jumper shouldn’t take too much time or be a logistic challenge. You never know when it’s the best time to look for clothes or accessories – in the checkout line, at the bus stop, or maybe during a lunch break? Clients who buy at Answear.com want to do the shopping whenever they feel like it and the only thing close at hand is their smartphone.

The mobile app facilitates finding new clothes, shoes, and accessories. Short path to purchase, intuitive interface, large choice of filters, and lists of favorite products – with these elements shopping on Answear.com becomes convenient and encourages clients to go back to the app.

As part of this project, we developed native apps for iOS and Android platforms. Such choice of technologies allows the app to work fast and lets us implement many advanced solutions, for example PUSH notifications or GPS localization.

Our team took part in a workshop organized by the mohi.to agency. We wanted to identify what needs users have, what are their motivations, and how can we solve their problems concerning ordering clothes online. As a result of this session, we agreed on a shared vision of this project. We also determined which elements of the app are the most important for users and the business.

Based on the developed materials, the UI design has been created.

• Native technologies – they guarantee the highest speed and stable performance, even when there are many advanced functionalities. We built the iOS app with Swift. The Android version was initially developed with Java, and then Kotlin.
• Launching the app on Huawei AppGallery – in response to the growing market demand, we added the app on the AppGallery platform, so clients who use Huawei Mobile Services could easily download it.
• Synced data from cart – it enables passing the information between the mobile and web app. Users can add items to cart in the smartphone app and then continue the shopping later on the desktop.
• Selection of the payment options – the checkout process, designed by the mohi.to agency, was divided into several steps, so users could go through it easily and complete the order with no difficulties. We also made sure they have several payment methods to choose from, such as cash on delivery and payment gateways from external providers (PayU, BLIK, Twisto).
• Localizing pickup points – option added in a subsequent stage of the app development; it required integration with Google Places API and Google Maps (Android), Apple Maps: MapKit and CoreLocation (iOS), Huawei services and Site Kit.
• Integration with loyalty club – it lets users check the number of points in Answear Club.
• Extensive search engine – users quickly find the products with search by image feature.
• Advanced analytics – to enable data collection, our team linked the app with Google Firebase and programmed the most important user flows in the app. It makes it possible to observe the buying process and plan changes that optimize the UX.

Along with the app development, we’ve been taking care of its testing. It allowed us to detect the bugs faster. This way, we could save time and budget to the project execution.

Currently, the app is in the continuous development stage. In the course of time, our client has opened its own backend department that closely cooperates with our programmers. Together we successively build new features and adjust the product to new markets. Some of the older functionalities are being extended and improved.

The model of collaboration has also been changed. Every day, we contact dedicated Product Owner – we plan the work and discuss the progress.