Answear

Goal

Creating mobile app that would shorten the distance between a user and the brand and also facilitate access to the store with solutions available only on mobile devices, such as PUSH notifications and constant presence on home screen.

What were we responsible for?

developing both iOS and Android apps
running manual tests
active participation in design workshops
project management
UX and UI projects were prepared by our partners from mohi.to.

Challenges

App that handles millions of users is more exposed to bugs or errors. We realized that this app was going to be popular, so we had to make sure is has the highest quality possible.

The fact that any problem within the app could cause significant financial loss was also meaningful. Knowing what was at stake, we had to dig into every detail to provide a top notch solution.

Short path to purchase was another important factor we had to keep in mind. We wanted to make online in-app shopping as easy as possible (UX optimization).

Aplikacja mobilna na Androida dla ecommerce - widok z formularzem kontaktu

Key features

multiple e-commerce functionalities (e.g, advanced search, filters, categories overview, shopping cart, complex yet readable product card etc.)
personalization – a wishlist with favorite products, account customization
loyalty club (Answear Club)
choice between the markets (Polish, Czech, Romanian)

Accomplishments

30% higher average cart value compared with the website
marketing campaigns targeting mobile app users result in more conversions than from any other channel
6% lower return rate for mobile app orders compared with the website
closer bond between a user and the brand thanks to the increased contact with e-commerce.

Answear iOS app - product view with sizes

Technologies

About Answear

Online fashion retailer with more than 80 000 clothes, shoes, and accessories from over 300 popular brands, including Mango, Adidas, Nike, Levi’s and premium brands, such as Tommy Hilfiger, DNKY and Valentino.

Apart from that, Answear offers personal shopper services and teams up with fashion experts to provide even better experience to its clients.

This Polish store sells products in Poland, Ukraine, Slovakia, Romania, Bulgaria, Czech Republic and Hungary. Over 4 million clients from these 7 countries visit answear.com every day.