What is a Product Design workshop?
Do you want to know how to create an app that solves users’ problems, develops a bond between them and a brand, and at the same time increases sales? This is a challenge that requires a proper plan.
Our workshops based on the Product Design Sprint method can help you with that. We rely on the design thinking approach and focus on user experience.
Each workshop is divided into several stages. During the session, multidisciplinary team does the research on the expectations potential users have. The goal is it find out what are the real market demands.
We also create our solution proposals. As a result, everyone involved in product development knows what users expect, so the team can prepare their own project roadmap.
Effective way to reach your goal
This method is not only exceptionally productive, but also relatively fast. There’s often a long way from the ideation to realization – full of discussions that can last for hours. And their effectiveness is sometimes hard to predict. Workshops optimize this process.
In just a few hours you will be able to determine whether the idea for your product has a chance to succeed and what are the most promising ways of its development. Workshops will also help you estimate the cost of the whole venture and specify what resources do you need. All this knowledge significantly reduces business risk.
Usually, the Product Design Sprint workshop is a series of meetings that can last a couple of days. What we offer you is a shortened process that takes 6 to 8 hours. During this time we will focus on understanding users’ needs, problems, and motivations. We will also try to answer them and determine what technologies can help us achieve our goals.
During the workshop, you will find out what are the essential issues that can determine the success of your product.
- Get to know what are the users’ problems, needs, and motivations.
- Check out what users do to achieve their goals and what do they value the most in apps.
- If you already have an existing product, determine why users rarely get back to your app.
Who should take part in the workshop?
- Startups with ideas for an app but no clue how to plan a roadmap and what technologies to choose.
- Companies that have been operating in the market for many years and want to create a new product that answers real-life problems of their target group.
- Brands that think about changing their products and need to know how to improve them.
It doesn’t matter how complex is your idea for a product. Conclusions we come to during the workshops can optimize the development process of both complicated and simple projects.
What do we focus on?
Research & analysis
01 Goals and assumptions
We ascertain what knowledge about the product we already have and interview the person who came up with the idea for it. It allows us to find out what were the initial assumptions behind the conception.
Then we go through the information about the target users and the ideas for implementation. We also set business goals that our product should help achieve.
We get to know the users. For this very reason, we fill out User Centered Design Canvas – a tool that lets us understand their motivations. It also helps us define the idea for the product.
During this exercise, we determine what problems users deal with when they try to achieve their goals. We need to realize which parts of this process are frustrating and which ones are joyful.
At the end, we define how exactly our product helps the target group and what makes it unique compared to the competition. Based on this we formulate a Unique Selling Proposition.
03 Lightning Decision Jam
This exercise consists of 6 stages. It makes it easier to design a basic version of a product. First, we analyze the competition and define what is valuable in their solutions, but also what do they lack.
The next step is the prioritization of problems. We need to find out what should we focus on while designing our product. Then we look for the solutions and choose the best ones.
Last but not least, we create an MVP. It’s a version of the product with a minimal set of features that solve user’s problem and at the same time distinguish the app from the competition.
04 User Flow Diagram
Our task at this point is to define what interactions allow users to obtain selected goals. This means we have to prepare a user flow diagram. With this tool, it’s easier to understand user’s way of thinking and see if the navigation really is intuitive.
Finally, we prepare a report from the workshops with all the knowledge and insights gathered during the session. The document also features the app development plan. You’ll find there all the materials prepared during each stage along with conclusions.