PIANO FASHION

The project’s success was built on close collaboration and the direct involvement of decision-makers from the PIANO team. During the Product Discovery workshops, we jointly analyzed the brand’s specifics, the project’s business goals, the unique dynamics of live selling, and the needs of its customers. We then focused on analyzing competitors and sources of inspiration, as well as ideas for solutions that could be featured in the e-commerce app.

Our goal was also to gain an in-depth understanding of the existing business model, which enabled us to choose functional solutions tailored to the MVP scope. We also defined the aesthetic direction that aligned with the brand identity, serving as the foundation for the UX/UI design.

PIANO FASHION is an online store for women who appreciate minimalism, especially with an elegant Italian touch. The website’s design needed to reflect that. Customers should feel they’ve arrived at a place where premium fashion and timeless style reign. That was the goal that guided us in designing the store’s interface.

To capture this unique atmosphere on the website, we worked closely with the PIANO FASHION team. Combining their aesthetic sensibility with our experience in user interface design, we developed a minimalist UI that creates a premium fashion experience and resonates perfectly with the brand’s community.

A key element of the project was the Shopify integration. It’s the platform that allows PIANO FASHION to run an online store independent of its live broadcast schedule. At the same time, we didn’t overlook the needs of customers for whom live shopping remains the most convenient option, which is why a countdown on the homepage shows the time remaining until the next Facebook live sale.

The store was built on a custom Shopify theme, designed in line with the brand’s visual identity.

We chose Shopify to minimize time to market without building the technology backbone from scratch:

• The platform offers native modules for warehouse and inventory management, automated returns, and built-in email marketing.
• Shopify provides access to thousands of one-click integrations, which eliminated the need for time-consuming development of core features.
• Using the Liquid templating engine allowed us to efficiently inject dynamic data into the custom theme (including a dedicated countdown to the next live broadcast), combining the brand’s aesthetics with full scalability.

Alongside development, we carried out manual testing on a range of devices. This allowed us to verify that the e-commerce app behaved in line with the requirements and could provide the store’s customers with the best possible experience.

It also helped us detect bugs earlier – and the sooner a bug is found, the easier and faster it usually is to fix.